The GM rep's talk boiled down to nothing more than Cadillac will be continuing to offer a sedan to the coach industry.
Although I found the idea of having a Cadillac rep talk to us an interesting idea, I have to say that I found her talk very disappointing, even though it was exactly what I was expecting. Of course the talk from a corporate rep is going to be nothing more than public relations mumbo-jumbo, and a not-too-well-disguised commercial on why we think our products are the best.
But the question-and-answer session that followed was a real bummer. She could have just kept pressing the "play" button on a tape recorder for all the times she said "that will be released in the fall". What good are you as a corporate rep if you can't even talk about your own product?
A completely opposite experience was the banquet speaker at the Cadillac Centennial in 2002. Our speaker for that was Robert Lutz, who was then vice president of something at General Motors. But Lutz is also a real car guy, in fact his own LaSalle was an award winner in the centennial show. So despite being a corporate VP, he talked to us as car guys, and I think it was one of the most entertaining speeches I've ever heard.