Looks like an advertrising pitch for the first post-war cars. The 1946 models were hard to get and buyers often had to "take a number" to get on a list for available new cars coming off the assembly line.
Ed is correct. I love the paper collectibles, but no one ever sees the stuff, which is exactly why I sold off my large collection of pro car sales brochures 25 years ago.
The best thing to do with paper items is put them in a binder with those 8.5x11" clear plastic sheet holders and take it with you to meets and shows and let your friends flip through the binder.
It makes for a fantastic parking lot "must see" !
You can get business card and hockey card sheets too for cards and smaller items like match book covers.
You would be surprised how fast you will need a thicker binder.
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