Bill Carlin
PCS Life Member
Here are some pics of the new 2013 hearses at the NFDA convention. Accubuilt really missed the boat on this. In my opinion, eagle seemed to have the nicest looking car
As bad as the Eagle and Federal coaches are from a design perspective, the Accubuilt vehicles are far worse. My faith in the folks in Lima to produce attractive or even acceptable vehicles on this new Cadillac platfrom has been completely shattered. Accubuilt? Where is S&S? Where is Superior? These are iconic names in the professional car business. To the average funeral director, Accubuilt means nothing....less than nothing. That would be like re-nameing all Cadillacs, Chevrolets and Buicks as simply - General Motors! Completely inane. They obviously have some creative ideas but have employed Keller and Wonder as stylists. These are absolutely horrible. Perhaps it's better that they haven't sullied the old brand names (yet) by applying them to these travisties that they call professional cars. The brand equity built by the S&S name for over a century will be soiled by such ugly vehicles. A heritage of over 70 years would be flushed by applying the Superior name and logo to such absolutely horrific automobiles. Surely those at GM styling couldn't have approved these designs and are probably cringing at the sight of such monstrosities. I can't filly express my revulsion and disappointment at these vehicles from Lima. I feel fairly certain that this nation's discriminating funeral service professionals will give these cars all the attention and sales they deserve....very little or none. I just hope that they make their voices heard and that someone in Lima is listening. Unfortunately, I'm convinced from what I've seen and heard that there's little hope of that. May I be so bold as to predict the unfortunate - but obviously well deserved - demise of the storied S&S and Superior brands in the not to distant future. To bad they couldn't have died with some dignity.
I also had a long conversation with the professional car engineer from Cadillac. A very nice man. He expllained that Cadillac has determined that their comsumers that will purchase the most cars want that style. The number of traditional Cadillac buyers are fading away (think old people dying). While I really, really like the new Cadillacs, I groaned that they are not a traditional Cadillac. he did agree that Cadillac has not had a true "flagship" since the mid 1990's, but that may change in the future. Rumor has it that Lincoln is also working on a sedan again.
Accubuilt has taken 118 orders so far in the past two days.
Of notice...there were not any Mercedes Benz hearses this year.