Just as Bill Carlin mentioned that he has the only black fleet in the St. Cloud area, we have the only black fleet in the city of St. Paul. Three of the other major firms in the city use silver (and with the exception of one car that is a Superior Premier with smooth top and rear lift-gate door, all of those silver hearses are post 2006 Cadillacs and all look the same!) Two other firms use white cars from the livery service.
When we bought our new hearse in 2007, I wanted the oval windows because of the number of black hearses people tend to see. Our firm has run black for 4 generations and we're not about to change, so I wanted a black hearse that stood out as unique. It worked because we continue to receive frequent comments about (a) the oval windows, (b) the fact our hearse is a Lincoln, and (c) the electric extend table (pallbearers reallly appreciate that feature.)
As the photo illustrates, black cars need to be washed...a lot. We hand-wash our fleet, which is an almost daily part of our routine. The accompanying photo is noteworthy mostly because I took it last Tuesday, January 31, 2012. I have never before (and may never again) washed a car OUTSIDE in the middle of a Minnesota winter. The temps were very comfortable at 50-degrees, which is like a heat-wave to us this time of year!