famous horse drawn guessing game

horsedrawn2b.jpg


Sold for gobs upon gobs of money when last on market. (Can't include exact amount - thanks to Google/Bing! :p) So who can ID why/how it is famous?

If no correct guess by tomorrow evening an additional picture will be added as a hint.
 
Sheesh. Next to impossible to even throw a curveball here. Didn't even last an hour! Nicely done Ted, nicely done.

Here's the 'hint' capture also from the '60s for the heck of it.

horsedrawn2.jpg


The original (not fiberglass tour circuit copy) realized $126,500 9/09.
 
I still have my model I built years ago, and one still dealed in the box. I also have a couple Johnny Lightning ones.
I think this is almost as famous as the Ecto.
 
Well, I hate to say it, but that hearse has gained much more notariety as the "Boot Hill Express" car than it ever did as a hearse....
 
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